Admob Report : Android Captured 2% of US Market Share in Two Months

Posted on 14 January 2009 by Hatem Ben Yacoub

According to the latest Admob Mobile Metrics Report, December 2008, Android has captured 2% OS Share in the US during two months only;  while the iPhone OS generated 48% of smartphone requests in December, up from only 9% in May. The monthly mobile metrics report by Admob provide insight into trends in the mobile ecosystem, generated from the 6,000 mobile web sites and 400 applications around the world part of the Admob network.

In the same context; Medialets, a New York based mobile advertising start-up, have a chart of Active users in iPhone Vs Android showing a fast growth of Android daily users against iPhone (390% for Android compared to 256% for iPhone). We have contacted Medialets earlier in December ’08, to request more information on the data used in that chart, but we didn’t got any answer until today.

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2 Comments For This Post

  1. Litta Fella Says:

    I’m not convinced by what is claimed here. Looking closely at the chart on Medialets site, you can see in the top-left corner "Closest Cup v1.0" — presumably this chart show the stats collectd for that app — Closest Cup.

    There is NO correlation between stats for any given app and the user base between two separate platforms. As an aside, I couldn’t find Closest Cup in the iPhone App Store or the Android Market. Perhaps they used "Closest Cup" as a fake name, to conceal the identity of the app that the chart actually corresponds to.

    Further to this, I’m not convinced by Medialet’s claim that "the next generation of innovative apps are going to be on the Android platform". Certainly apps on Android have the potential to be more advanced than those on the iPhone — simply because developing for the iPhone is more primitive — but more innovative? That’s a totally different thing! There hasn’t yet been a single innovative app for either platform. Apart from Enkin for Android, literally not one other app makes me correlate it with "innovation". Let’s see what is revealed once the paid apps are allowed into the Android Market — but based on what is available for the iPhone, which already is a paid market place, the probability is low… like, near zero.

    Another thing re: the next generation of innovative apps being on Android… um, has Medialets heard of Palm Pre and webOS???

  2. Corey Says:

    Wasn’t the G1 released in October/November? How does this application have 6k users on a platform that hasn’t been distributed yet?

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