Open Handset Magazine » Strategy

Interview with Adriano Chiaretta from iambic

Hatem Ben Yacoub — Mon, 25 Feb 2008 06:50:31 +0000

Iambic is one of the already established mobile software companies that started developping for the Android platform. You have probably met with one of their Android applications GoogHelper or Tipper that we announced in previous posts . Adriano Chiaretta - Chief Operating and Information Officer at Iambic - accepted to answer our questions and share their development experience with Google Android.

Q1 : We have introduced iambic in the last weeks to OHM readers with GoogHelper and Tipper, What can we know more about the company ?

iambic was founded at the end of 1993. At the time, the company had two people developing solutions for one of the very first PDAs, the Apple Newton. Making it easy to do time and expense tracking while on the go was the primary focus. Later in 1994 the company expanded its area of focus to include personal information management (PIM). As a result, Action Names was born. Through the years, that application evolved to what is now Agendus, currently available for Palm OS, Windows Mobile, Symbian, as well as Windows desktop PCs.

During the last few years, we expanded our portfolio of Windows Mobile applications — with the development of titles that had a broader reach in areas that include: personal productivity, including vehicle managers, health and diet applications, and call management and action taking. In a nutshell, our mission is to empower users to make the most out of their time wherever they are –on the go or at the desk–, through the creation of easy-to-use, yet powerfully customizable solutions.

Q2 : Why the interest to create applications for the Android platform ?

Since the announcement of the new Android mobile OS and related SDK, we have been intrigued by what it promises to deliver at a variety of levels. From a development standpoint, being able to access any tiny detail of the platform without having to jump through hoops is a great time saver, and also saves from countless “back and forths” with device manufacturers for updated handset specific SDKs.

Having the ability to closely interact with the built-in applications and related data storages (love Sqlite and I’m glad it’s the storage engine of choice of Android) is another definite plus. This without forgetting the new operating system is backed by a rather consistent number of prominent companies, leaders in their industry and market specific area. All this, of course, so far on “paper” or “bits” if you want in the form of a quickly evolving SDK, and slick emulator. Will the promises I mentioned above become reality when the first handsets hit the market? I truly hope so.

Q3 : How many developers are currently working on Android projects ? Did you hire or is it from the current dev team?

We have a developer fully dedicated to Android projects, from the current development team, while another one is playing with the SDK “just for fun” — creating small tools so to speak. I’m getting my hands dirty too. I’ve been checking out examples, documentation, and thinking about what else we can creatively use out of what made available through the SDK.

Q4 : Are you just porting current iambic mobile projects to Android or planning new ones also ?

So far, in order to start getting our “feet wet,” we ported a few titles while exploring the possibility of the platform, along with the expected rough edges of the SDK.

Q5 : Any commercial application for Android in your plans ?

We do plan to release commercial solutions for Android. GoogHelper and Tipper themselves might get revised and “enriched” to become commercially distributable.

Q6 : Will any of your iambic projects will take part of the Challenge ?

Yes, we are currently working on a project we plan to submit to the Developer Challenge.

Q7 : How do you compare development under Android to other mobile platforms ?

So far we are finding the development for Android a much more streamlined experience compared to other platforms. I believe this is because the operating system is young (there are no phones based on it yet), and therefore getting up and running with the development environment is extremely quick and straightforward. Unzipping the latest Eclipse, the Android SDK, getting the Android plug-in setup in Eclipse and being off stepping through a few breakpoints while debugging the app on the emulator took less than 15 minutes. On mature mobile platforms such as Palm OS, Windows Mobile, Symbian, or BlackBerry the process of installing a development environment, main SDK, various licensees’ customizations, etc. can easily take half day.

That said, the SDK itself is clearly a work in progress. Its documentation is sort of “hit and miss” at the moment and definitely not super clear. And a few of the API calls are not working as expected. Then again, this is the type of stuff I’ve seen in SDKs that are much more mature, so no real news there. It often comes down to looking around forums and message boards for solutions, and spicing up the approach with some trial & error.

The latest SDK released just a few days ago is quite a step forward, although it introduces a variety of changes both from an API/development standpoint as well as from a user interaction / usage model standpoint. The latter according to what the UI showcased by the emulator is telling us. We are investing quite some time now getting the projects we are currently developing up to speed with the latest SDK. Hopefully we won’t see a similar rather deep change in the coming updates.

Nokia to Acquire Trolltech for $153M

Hatem Ben Yacoub — Mon, 28 Jan 2008 22:16:45 +0000

It’s obvious that 2008 is the year of mobile Linux. Nokia announced today the acquisition of Trolltech, a lead company in Embedded Linux, for $153M. Nokia, major owner of Symbian, said that the acquisition will enable the company to accelerate its cross-platform software strategy for mobile devices and desktop applications, and develop its Internet services business.

“The technology landscape evolves and, for Nokia, software plays a major role in our growth strategy for devices, PCs and the integration with the Internet. We continue to focus on areas where we can differentiate and add more value. Common cross-platform layers on top of our software platforms attract innovation and enable Web 2.0 technologies in the mobile space,” said Kai Öistämö, Executive Vice President, Devices, Nokia. “Trolltech’s deep understanding of open source software and its strong technology assets will enable both Nokia and others to innovate on our device platforms while reducing time-to-market. This acquisition will also further increase the competitiveness of S60 and Series 40.”

A new challenge is awaiting Nokia and Symbian to keep its market share and possibly gain more in the current and next years. It was expected that a company such Motorola make the move to acquire Trolltech since it already use Qtopia for many of its handsets.

Nokia seems to be more interested into making SymbianOS better, not just introducing more Linux devices using Qt/embedded Trolltech technology. Trolltech is more ambitious to see their dream becoming true and that “Qt everywhere” won’t be just a slogan.

The question is, How will Symbian be affected by Trolltech purchase ?

Android and the Mobile Advertising Market

Hatem Ben Yacoub — Mon, 28 Jan 2008 17:57:01 +0000

Even if the way “how Google will really profit from Android” still a mystery until today, the answer is certainly around advertising. The mobile advertising market is really booming, even if some market predection are confusing, for example according to ABI research Mobile Marketing revenue will hit the $24 Billion in 2013, jumping from just $1.8 Billion in 2007, while consultancy Forrester in the other side predict revenue under $1 billion by 2012. Open Handset Magazine asked the emerging players in the mobile advertising market about Android and mobile marketing. Admob and Millennial Media accepted to answer our questions.

OHM: What do you think about Android Mobile Platform?

Eric Eller, SVP Products and Marketing at Millennial Media

With good reason, there is lots of excitement surrounding any open initiative. It provides increased opportunity for developers to be creative and innovative while taking an active role in the future of consumer applications and services. More mobile applications mean more choices and more compelling content for users, which will lead to higher mobile usage - obviously a positive thing for the industry.

Jason Spero, VP Marketing at Admob :

The launch of the iPhone and the announcement of the Android project are about users. The potential of the mobile ecosystem has been well documented (and well marketed). Many blame the Operators for the perceived lack of progress toward this potential, but a variety of forces have constrained the user experience on the mobile device. These include: device form factor, text entry and capabilities, network speeds and capabilities, billing mechanisms, discovery mechanisms, non-commerce monetization mechanisms, fragmentation of application platforms, fragmentation of browser platforms and more. Each of these needs to be addressed for mobile to achieve its promise. Apple and Google recognize the opportunity and have grown frustrated with the pace at which the obstacles are being address.

Android is a market development effort. Google understands the opportunity for its business model once the mobile internet takes off. Google is now working actively to accelerate that takeoff. Android addresses some (but not all) of the ecosystem needs. In theory, the availability of a robust underlying software platform will reduce fragmentation for application developers, decrease cost and time to market for device manufacturers and spark a new wave of competition in device form factors that will deliver better user experience for mobile data. This will drive use of the mobile internet. In theory. What remains to be seen is how manufacturers will leverage and extend Android to their needs and whether this will undermine the core goal of decreasing fragmentation. But we remain hopeful that Android will deliver on its promise.

AdMob has had a front row seat for the acceleration of the mobile internet in 2006 and 2007. We see dramatic progress against the constraints to mobile web usage.

Devices are dramatically improved even before the impact of iPhone and Android
Increases in network speeds have improved the mobile browsing experience
Simpler data pricing models have made mobile internet more accessible for all
Content providers have a viable means to monetize their offerings via advertising
Discovery is being addressed via search, directories and advertising

The launch of the iPhone gave the market a picture of what a mobile data experience could be. This is an example that has catalyzed investment against all of the requirements for mobile data. The iPhone and Android have accelerated something that was already happening.

AdMob is pro mobile internet for all the same reasons that Google is pro mobile internet. AdMob is device agnostic and can benefit from any and all improvements in the mobile web experience. The launch of Android devices in 2008 and beyond will drive increased usage of the mobile internet. Google has said that it will keep separate its market development efforts via Android from its search and AdSense businesses. AdMob believes this ensures fair competition. So AdMob, awaits the arrival of Android devices in the same way we anticipate innovation from Nokia, Motorola, Samsung and others. Improvements in user experience will drive usage, which is all we can ask.

OHM: How could Google Android change the mobile advertising market?

Eric E.: “Google is obviously a major player in online advertising and anything they do in the mobile space will have an impact. What remains to be seen is the nature of that impact. On the one hand, by enabling developers to quickly create new innovative mobile applications, Android could help increase the availability of mobile content that is available for free using the ad-supported model. On the other hand, if developers are compelled to preferentially utilize Google advertising services versus other opportunities in the market, the perception of openness will disappear.”

Jason S.: “The mobile ad market is already growing rapidly.

If Android delivers an improved user experience this will drive usage of the mobile internet. This will further accelerate the growing interest in reaching users on their mobile devices and will motivate more and more content providers to invest in mobile. User experience improvements will drive both supply of and demand for mobile advertising.”

Google and UIQ Partnership on Services, not on Android

Hatem Ben Yacoub — Sat, 26 Jan 2008 10:48:49 +0000

UIQ announced this week a partnership with six new partners including ArcSoft, CleNET Technologies, fring™, Google, i-skoot and Mobica. UIQ is an open user interface and application development software platform, makes it possible for mobile phone manufacturers to create different kinds of phones, all based on the same open software platform. Main customers are Sony Ericsson and Motorola. The partnership is about creating Google services on UIQ and doesn’t involve the Android platform.

Carina Dietmann, Head of Corporate Communications UIQ Technology, told OHM “The partnership means that UIQ Technology will support Google in development of mobile applications on UIQ.”

Until Android “invade” the mobile market, Google have to provide their services for current mobile platforms such Symbian, Windows mobile, RIM, iPhone … UIQ is an excellent mobile experience running already on 17 mobile phones. UIQ have a common point with Android, it provides an advanced UI for Symbian OS while Android provide it in a Linux based OS.

NTT DoCoMo to launch Android Handsets in the Japanese Market

Hatem Ben Yacoub — Fri, 25 Jan 2008 18:28:42 +0000

Japan is one of the most interesting market for mobile marketing, a market which is expected to grow to over $24 billion worldwide in 2013, jumping from just $1.8 billion in 2007, according to ABI Research. NTT DoCoMo and Google partnership announcement came mainly to reinforce Google position in this mobile advertising market, and possibly to bring Android based handsets to the Japanese market.

NTT DoCoMo is one of leading mobile communications companies worldwide, Headquartered in Tokyo, and is owner of i-mode, the world’s most popular mobile e-mail/Internet service, used by nearly 48 million people.

The company provides already a set of Handsets in collaboration with handset manufacturers such Fujitsu, including : Raku-Raku PHONE Basic, Secure 3G FOMA F903iBSC, 3G FOMA 703i Series, D800iDS and SO903iTV.

According to a new study by Mobile Consumer Behavior, outlining key challenges and success factors for the Open Handset Alliance :

Google’s Android is the first legitimate attempt to re-create the success of Japan’s “Wireless Ecosystem” model within the context and realities of international mobile markets. If successful, Google could spark unprecedented innovations within mobile content, service and application development, yet a number a critical factors stand in the way of such success.

Google is facing a big challenge in the Japanese Mobile Marketing Market first, then to reproduce this wireless ecosystem worldwide. Dr. Philip Sugai, Director of the Mobile Consumer Lab at the International University of Japan and lead author of MCB report, stated :

“Although Symbian and Microsoft have offered the most stinging criticisms of Google’s Android, Google’s next (and most) critical challenge at this early stage of development actually lies in how it will address MontaVista, and galvanize the mobile Linux development movement. Without successfully accomplishing this goal, Android will become obsolete within 2008, never ever leveling a substantial competitive threat against either Symbian or Microsoft.”

Tira Wireless Extends ‘Go Mobile’ Solution to Support Android Platform

Hatem Ben Yacoub — Tue, 22 Jan 2008 20:36:53 +0000

Tira Wireless announced today the support of Android Platform for its Jump 2008 Go Mobile solution. Jump 2008 is an innovative solution to reduce the cost of porting of Java-based mobile application across all mobile handsets. The Tira Wireless device knowledgebase includes 1,253 devices supported representing 44 handset manufacturers, 14,943 unique device/operator combinations, 2,643 devices in physical inventory, and 201 channels (mobile operators, content portals, etc.).

By supporting Android, Tira Wireless partners will be able to convert their applications from JavaME to Android easily. Another porting solution from JavaME to Android is now available after Esmertec and ME4Android. Tira Wireless solution will fit very well for organizations with limited internal development resources or those that require the scalability that Tira Wireless provides.

“Tira Wireless’ move to support Android is in line with our vision to support the major platforms and manage all elements of the mobile content lifecycle, regardless of the device or mobile operator,” said Juan Dewar, CEO of Tira Wireless. “Supporting the Android platform is also a natural extension of the work we have been doing with Java ME applications. Because of our years of experience in this market, we are very well positioned to understand the challenges of developing mobile content in a similar environment, and as a result, can maximize Android’s unique capabilities.”

Tira Wireless customers include Content publishers such Airbone Entertainment, Disney Mobile, Dwango Wireless, I-Play, Warner Bros, Pixiem, THQ Wireless, Dwango Wireless, Hudson Soft, ifone, Jumbuck, Mforma, Mobile Scope, Mobliss, Namco, Sega, SkyZone Entertainment, Sonic Branding Solutions, Sony Pictures Mobile, and Summus; Engineering Services Providers such Babel Media, Mahindra British Telecom, and Absolute Quality; and finally Mobile Operators : Telus, T-Mobile, and Helio.

The GoMobile Edition of the Jump Developer Desktop can be used to commercially deploy a single application on up to 12 handsets. For non-commercial purposes, it is free.

The Linux Phone Standards and the Open Handset Alliance

Hatem Ben Yacoub — Wed, 12 Dec 2007 06:21:50 +0000

Monday December 10th, the Linux Phone Standards (LiPS) completed the release of 1.0 specifications, to targets interoperability and marketability of Linux-based mobile phones through shared open standards and implementations. LiPS forum have been founded in 2005 and include operators and services providers from France, Italy and UK, in addition equipment and Chip manufacturers, and software vendors.

With Android release, LiPS published an FAQ on the differences between their standardization effort and OHA :

LiPS and Android both seek to reduce fragmentation among Linux-based mobile platforms. LiPS seeks unity through open standards, while Android/OHA does so through shared code.

Effort for Mobile linux stardization isn’t new at all, and beside the LiPS we count also the ELC Mobile Linux Initiative (MLI), Linux Mobile Foundation (LiMo), the embedded linux consortium, and the Gnome embedded initiative. There are also many others individual efforts by companies acting in the linux mobile business. According to ABI research, by 2012 there will be approximately 127 million Linux smartphones shipped each year.

It’s true that OHA and Android are boosted by Google, so should the LiPS profit from Android or should Android learn from the LiPS ?

How Sybase will support Android

Hatem Ben Yacoub — Mon, 10 Dec 2007 21:26:55 +0000

Sybase, a leading provider of enterprise infrastructure and mobile software, announced last week that they will support Android platform. Sybase provides already many products and services for Windows Mobile, Symbian, Palm, RIM and iPhone devices, but from the announcement we don’t know anything about the services or products that Sybase will provide to Android. How Sybase will support Android ?

“It is too early to discuss details at this point. We anticipate that as Android-based devices become available, and as the platform matures, we will be able to make more detailed product announcements.” a Sybase spokesperson told Open Handset Magazine.

Sybase is a company focused on managing and mobilizing information, it provides open, cross-platform solutions that securely deliver information anytime, anywhere, enabling customers to create an information edge. The world’s most critical data in commerce, communications, finance, government and healthcare runs on Sybase.

Sybase provides a set of services and products for mobile including advertising, applications, messaging, mobile Web, transaction and reporting.

ME4Android, the JavaME Solution for Android

Hatem Ben Yacoub — Wed, 28 Nov 2007 09:12:37 +0000

After the Jbed’s Esmertec solution for JavaME on Android, a new solution have just arrived by Carlos Bazzarella from Poliplus software, called : ME4Android. The solution aims to help developers port their JavaME applications into Android automatically without any single code change, only by making a small modification in the build scripts. The demo Flyer application already available shows the capabilities of ME4Android to run midlets that use the low level user interface API.

Sample Flyer application running on Android

We asked Carlos on full JavaME support for Android and he told us in email “right now ME4Android does not support a complete JavaME stack but in the long run it will, specially when the source code becomes available.”

The good news is that ME4Android will be open sourced with Android, Carlos confirmed to OHM “Since Android will eventually be fully open sourced, I intend to do the same with ME4Android. Actually as soon as Google releases all of their source code, I’ll do the same.”

When asked about Esmertec solution, he told us “I am familiar with Esmertec Jbed and given the fact that it will bean optional commercial component on the free Android platform, you can guarantee that it will not be used much and will never have 100% deployment on Android. ME4Android as a free alternative with complete source code available has absolutely no barriers for adoption and provides the best bridge for JavaME developers to take to Android.”

ME4Android could be the solution for JavaME developers looking for a quick way to get their application running on Android at low cost. Actually they can continue to develop on their own platforms, then just wait for full JavaME support using ME4Android from Poliplus or Jbed from Esmertec. Handset Manufacturers will have to decide on this.

Running C++ Native Applications on Android, The Final Point

Hatem Ben Yacoub — Thu, 22 Nov 2007 21:27:02 +0000

With the launch of Android mobile platform, Google announced that developers can use Java as programming language to create applications for the platform and using Dalvik as the Java virtual machine. The choice of Java was itself a limitation for many developers, especially low level progammers used to deal directly with different mobile hardware issues…

It’s true that, for example, Symbian support programming in C++, but here is the full and real situation. There is a lot of application developed for Symbian, but you have to always compile your application for the different platforms separately. Applications for Symbian 3rd edition don’t run on 2nd, or 1st edition devices. Sometimes applications for S60 3rd edition are compatible with N73, but not with N80, while it should be the same operating system and there is no reason for an application to be hardware dependant.

Now back to Android, the fact is only Java language is supported doesn’t mean that you cannot develop applications in other languages. This have been proved by many developers, hackers and experts in application development for mobile. The guys at Elements Interactive B.V., the company behind Edgelib library, succeeded to run native C++ applications on the Android platform, even that at this time there is still many issues on display and sound … etc. This include the S-Tris2 game and a 3D animation demo of Edgelib.

Wouter ten Brink, Elements Interactive CTO, told us by email “As our company focuses on native (C++) development only, we will keep looking for solutions to bring native applications to Android.”. He added “Personally, I believe Google will eventually offer a way to run native code, but we’ll have to see what will happen on this area the coming months.”

Performance Vs Portability

It’s clear that Google, by making Dalvik the Java Virtual Machine for Android, is looking for maximum portability against performance. The MSM chipsets, currently supported by Android, include a Java hardware acceleration, which is supposed to provide high performance for Java applications running on Android Handsets. But it’s not everything.

The Google answer on running C/C++ applications on Android from the FAQs is : “No. Android applications are written using the Java programming language”. Very simple answer, but the problem here is for developers and companies having ready to use code and applications for other mobile platform and looking to get their code ported to Android at low cost.

Java-Not-In-Time and JIT

The performance issue in reality isn’t due to Java itself, but to the virtual machine running Java code on mobile devices. You can run Java very fastly on PCs today with JIT VMs, thing not available for mobile devices, which make Java applications and games very slow on mobile. So what about Dalvik ? Dan Morrill posted on the Android developers group that “a just-in-time compiler is definitely on the Dalvik roadmap”.

This should answer the performance question about Java, Android and Dalvik, even that we don’t know much at this time on the Dalvik VM.

Conclusion

Finally the choice of Java on Android is to make mobile application developement faster and easier for developers, and to make Android platform more stable. Probably many don’t agree on coding in Java for Android and looking for native support. This could solve some problems for native developers, but will open the door for a huge new problems and incompatibilities. If Google decided to make Android the best open mobile platform, it’s also their choice to keep this platform safe for a better future.

Open Handset Magazine » Strategy

Interview with Adriano Chiaretta from iambic

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Nokia to Acquire Trolltech for $153M

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Android and the Mobile Advertising Market

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Google and UIQ Partnership on Services, not on Android

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NTT DoCoMo to launch Android Handsets in the Japanese Market

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Tira Wireless Extends ‘Go Mobile’ Solution to Support Android Platform

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The Linux Phone Standards and the Open Handset Alliance

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How Sybase will support Android

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ME4Android, the JavaME Solution for Android

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Running C++ Native Applications on Android, The Final Point

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